Does Your Business Show Up in AI Search?

The free first step to check whether your business shows up in AI search is simply to ask ChatGPT or Perplexity about your company or what you do. To get a fuller picture of whether your whole site is “easy for AI to cite,” you can analyze your URL with a GEO diagnosis tool.

I’m Naohiro Hayashi, creator of Soreda!. This article covers how to check whether your business is shown or cited in AI search. A note first: what a diagnosis reveals is a snapshot of where you stand and hints for improvement — not a guarantee of appearing in AI search. Read it on that footing.

Have you checked whether you show up in AI search?

Not many business owners have actually checked how they appear in AI search. But not knowing may quietly mean you’re missing opportunities.

Most companies don’t know how they look in AI search

Until now, “how you appear” mostly meant “where you rank in search.” Whether your business shows up in AI’s answers isn’t something you’ll know unless you deliberately look. Without realizing it, you could find only your competitors mentioned in the AI’s answer — and a prospect who asks an AI for a recommendation may never even see your name.

Not knowing is, flipped around, an opportunity

Even if your business doesn’t show up in AI search, there’s no need to despair. Under 12% of companies are said to have a documented GEO strategy — most haven’t started yet. That means there’s a lot of room to gain by understanding where you stand and moving early.

How to check how you appear in AI search

There are two ways to do it: a free manual check, and a tool that analyzes it for you. You can start with the easy, no-cost manual check.

Actually ask AI search about your business

The easiest is to ask AIs like ChatGPT or Perplexity about your company or what you do. Try “what’s a good company for X (your field)?” or “tell me about Y (your service area),” and see whether you appear and how you’re described. This costs nothing — a first step you can take today. Trying several AIs shows that how you appear can differ by service. If you do appear, it’s worth checking whether the description is accurate.

Analyze it all at once with a GEO diagnosis tool

Grasping the whole picture by hand is hard work. When you want to know whether your whole site is “easy for AI to cite,” you can use a GEO diagnosis tool. Enter your URL, and it shows where you stand — as a score and improvement suggestions — from a citability standpoint.

Check your business with Soreda!‘s GEO diagnosis →

What a GEO diagnosis tells you

A GEO diagnosis tells you whether your site is “easy for AI to cite” and “where to improve.” It’s material for grasping your current state as a score and finding your next move.

Whether you’re easy for AI to cite

A diagnosis scores your current state from angles like whether you answer questions directly, whether there are trust signals (E-E-A-T), and whether citation-friendly forms like FAQ are in place. That lets you grasp where you stand concretely, not by gut feel.

Where you should improve becomes visible

A diagnosis isn’t only about knowing where you stand — it’s the entry point to improvement. Once you can see what’s weak and what to fix first, you can act, instead of guessing where to spend your effort. Concrete measures are covered in GEO Tips to Get Cited in AI Search.

FAQ

Q. How should I check? A. Start with the manual check — ask an AI about your business. To grasp the whole at once, use a GEO diagnosis tool.

Q. Will a diagnosis make me appear in AI search for sure? A. No. A diagnosis reveals where you stand and guidance for improvement. It doesn’t guarantee appearing in AI search.

Q. What does the diagnosis look at? A. Citability angles — how easy you are to answer with, trust signals, structure like FAQ — confirmed as a score, so you can see at a glance where you’re strong and where you’re weak.

Q. How much does it cost? A. GEO diagnosis is ticket-based, counted per run. See the official site for current details.

How your business appears in AI search is something you won’t know until you look. Start with the free manual check — ask an AI about yourself — and when you want the whole picture, use a diagnosis tool. Knowing where you stand is the starting point for getting ready for the AI search era.

Diagnose how your business appears in AI search with Soreda! →