Write a Press Release with AI — Just Answer

You want the media to know about your new product or event. But you’ve never written a press release, and you don’t know what to put where. The thing you want to announce is there — you just stall at the first step. Plenty of business owners do.

I’m Naohiro Hayashi, creator of Soreda!. This article shows how, just by answering an AI’s questions, you can write a press release. A note first: a press release is fact-based. AI helps with appealing copy, but false or exaggerated claims should be avoided, and the ultimate appropriateness of what you say rests with you, the sender. Read it on that footing.

Why a press release won’t come

It’s hard for a couple of clear reasons.

You don’t know the format or structure

A press release has a rough shape — a headline, a lead, the body, a company profile. Without practice, you don’t know that shape, and you stall over what goes where.

You can’t write your own work as “news”

Your own work is everyday life to you. Rewriting it as “news” that lands with an outsider is a different task. It’s too familiar, so the parts worth telling become invisible. And for an owner who can’t put someone full-time on PR, a press release is a once-or-twice-a-year task, which makes the bar feel higher still.

The AI asks, so you just answer

What breaks this deadlock is a dialogue-based AI. You don’t have to learn the format and write from scratch.

The AI asks about the announcement, the background, and the significance

The press release AI asks “what are you announcing?”, “what’s the background?”, “why does it matter?” in turn. Answer those, and the elements a release needs fill in.

Answering shapes it into a press release

As you answer, the announcement in your head assembles into copy that follows the format. The exchange with the AI doubles as translating your work into “the language of news.” You don’t have to memorize the structure beforehand — the questions guide you to fill each part in the right order.

Try Soreda!‘s press release AI →

Three steps to write a press release with AI

The flow is three steps.

Step 1 — Tell it what you want to announce

First, tell the AI what you want to announce — a new product, a service launch, an event, an opening. The substance is the starting point.

Step 2 — Answer the AI’s questions to go deeper

From there, you just answer. Questions that dig into the background, the aim, and the significance for the reader make the copy concrete.

Step 3 — Review and adjust the draft

Once you’ve answered through, you have a draft. Review and tailor it. If you feel “we don’t have any news,” Find the News Angle in Your Everyday Work covers how to find an angle.

Tips for a better AI press release

The result depends on the accuracy of what you provide.

Provide the facts accurately

Provide the facts of your announcement accurately. Inflating the content to draw attention costs you the trust of the media and readers. Once you’re seen as having exaggerated, your next release won’t be believed, and credibility with reporters is far harder to rebuild than to keep. Being fact-based is the foundation for announcing over the long run.

Be specific with numbers and names

Dates, quantities, and names lend the copy weight when they’re specific. If you use a claim of superiority like “industry first” or “No. 1,” it must come with objective substantiation — the source and scope of the supporting research, disclosed honestly. Avoid superlatives with no grounds behind them; a vague boast does more harm than a plain, verifiable fact.

FAQ

Q. What announcements can it handle? A. New products and services, events, openings, partnerships, milestones — a broad range of announcements.

Q. Will this get me media coverage? A. It doesn’t guarantee coverage. Use it as an aid to put your announcement into a form that lands. Whether it gets picked up also depends on the news value and timing, not the copy alone.

Q. Can I edit it myself? A. Yes. The generated draft is fully adjustable, so tailor it to your own words and tone before sending.

Q. How much does it cost? A. Pricing is ticket-based, counted per press release. See the official site for current details.

The hard part of a press release is translating your own work into “the language of news.” Turn that into “just answer the questions,” and what you want to announce takes shape. Keep the facts accurate, the numbers backed by grounds. On that footing, give it a try.

Write your press release with Soreda! →